Yesterday-Today-Tomorrow Plant : The Yesterday, Today and Tomorrow plant, or Brunfelsia latifolia, got its more common name because of its fragrant two-inch blooms. These flowers last for three days and change color with each day. The first day they are purple (yesterday), the second day they change to a pastel lavender shade (today), and on the third day they change to an almost white color (tomorrow). Because each flower lasts for three days and goes through this colorful transformation, it is easy to tell whether it is a yesterday bloom or a shade representing today and tomorrow.This unique plant creates variegated clusters of color and breathtaking beauty when all three shades are present. Unlike some plants that flower for two to four weeks, one thing that makes these shrubs so desirable is that flowering starts in the summer and promises plenty of yesterdays, todays and tomorrows as flowering lasts into September and October.